Probably I live in a bubble, but I’ve never seen women bragging about expensive “Ass Pants” like that in my country….
Also, I must note that the first ads is a ridiculous waste of money: ultra rich skinny supermodel which wakes up early to do some cyclettes? Yeah, no wonder the narrator as to tells the watcher “it’s meant to represent YOU”. I can’t believe someone with a properly functioning brain would buy that crap.
The Adidas’ one is really good, well conceived, obviously the motto of “creativity” doesn’t fit, as you say… but I still like it and I think it sells.
The Gatorade’s is good.. everyone loves kids.
All in all… I still can’t figure women’s psyche =(