In my first article “Moving away from product focused wellbeing” I argued that a user-centric approach is no longer sufficient when facing one of our biggest challenges: the climate crisis. I believe each of us has a responsibility to contribute to the solution, and I will use my design superpower to do so.
I started getting more interested in behavioural design four years ago after attending the design conference UX Copenhagen, about designing for emotions and trust. It led me to start reading up on design psychology, like Susan Weinschenk´s very accessible book “100 Things Every Designer Needs to Know…
Design is a superpower
I was 15 when I first joined an organisation to fight for a political cause. The cause that triggered me was gender equality, learning about the effects of sexual harassment and how it limited the voices of women specifically. I became an instructor of self defence for girls, teaching them how to stand up for themselves and how their voices deserve to be heard. In the process I learned how to use my own voice and stand up for myself.
Ever since then, I have called myself an activist. I truly believe in the ability for a single person to…
Idun Aune
Senior Service Designer currently working in Idean, Oslo. Passionate about building circular futures using planet centric design.
