In my first article “Moving away from product focused wellbeing” I argued that a user-centric approach is no longer sufficient when facing one of our biggest challenges: the climate crisis. I believe each of us has a responsibility to contribute to the solution, and I will use my design superpower to do so.

I started getting more interested in behavioural design four years ago after attending the design conference UX Copenhagen, about designing for emotions and trust. It led me to start reading up on design psychology, like Susan Weinschenk´s very accessible book “100 Things Every Designer Needs to Know…

Idun Aune

Senior Service Designer currently working in Idean, Oslo. Passionate about building circular futures using planet centric design.

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