…s approach move away from gated content, signup forms and marketing qualified leads (MQLs). Drift, for example, only asks prospects to provide an email to access their free 14 day trial, and the rest of their content, such as marketing assets, ebooks, etc. are given without any lead forms.
…nd less well-known companies. You will only validate them and diminish your perceived brand value. So, just ignore smaller players. Instead go after industry leaders or established companies that many people dislike.