Who are they & how can we deal with them?

Courtesy of Muzli. Video App by ALEX BENDER for G R A V I T Y

Look at the design above! Cool, isn’t it? Most of the time, we want our design to be sleek and elegant, with sophisticated interactions and cool animations. However, sometimes we forget for whom we design. Is it really what our users need? Who are our users anyway?

We need to know exactly whom we are designing for.

In my case, dealing with Bukalapak’s warung or mom-and-pop store users are quite challenging, compared to typical Bukalapak casual buyer users. …

Ifa Nasution

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