Sony is a respected brand in the mainstream headphone market, and deservedly so. But ask the average consumer about noise-cancelling headphones and they’re apt to mention a different brand: Bose. And deservedly so — even if only because of the company’s relentless marketing campaigns for its QuietComfort line (although to be fair, Bose founder Dr. Amar Bose was first to commercialize the concept).

Sony’s new MDR-1000X Bluetooth headphones aren’t the company’s first effort building noise-cancelling headphones, but they are a prime threat to knock Bose off its throne. They won’t convince everyone of their superiority, but they are pretty great cans.

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