Fake Make-up vs Duplicate Make-up


The beauty world has blown up with a host of beauty brands in all its glory! With it, has come a host of fake/counterfeit and knock-off products marketed to look like the original. Enter in the internet, and the waters can get murky as to what make-up is real and what is fake. When a product is deemed limited edition or the “Holy Grail” of products by the beauty influencer’s, those products tend to sell out quick leaving the thirst for the product unfilled by those unable to obtain it. This can lead those who have to have it, to purchase a knock-off from off the internet in order to have it. Factor in the beauty’s budget and this spurs women and men alike to get the product that looks the real thing, even if it isn’t real.

Because there are so many beauty brands from around the world and sold on market place websites like Amazon, eBay, and AliExpress, the consensus has been that products on those sites are fake. This is not always the case. Makeup that may be from legitimate international and national beauty brands can be mistaken for fake make-up when it is in a fact a legitimate make-up brand. Fake Make-up is usually make-up that has been reproduced to look like major beauty brands, but can be inferior in quality and contain dangerous levels of chemicals not authorized by the Federal Drug Administration for use in cosmetic products. One way to determine if make-up is fake is to determine where the beauty brand is primarily sold. Most major beauty brands like Estee Lauder, Tarte, Urban Decay, and Kat Von D, are primarily sold in stores like Sephora, Ulta, Major malls, and on the brands websites. When a product of a major brand is obtained outside of a legitimate retailer, the probability of the product being fake is quite high. There are a number of smaller boutique brands such as The Beauty Bakerie, Jeffery Starr Cosmetics, and Colourpop Cosmetics that are available online through their websites. Outside of their websites, these companies usually list who their authorized retailers are who legitimately sell their products. Now, people do sell limited edition or highly sought after products on the internet in order to turn a profit. However, these products need to be scrutinized as they could be fake make-up marketed as the real thing in order to entice one to buy it to add to their make-up collection. It’s always best to purchase make-up directly from the brand or their listed authorized retailer. Major make-up brands typically do not sell on eBay or AliExpress.

When it comes to duplicate make-up, this makeup is usually make-up that has not been packaged or marketed to look like a national brand, but can be a smaller boutique brand that produces products close to the same color/consistency of the major brands. The brands will usually state that a product/color is representative of a color produced by a major brand, but is not that brand. Depending on where the retailer is can help in determining if the make-up is counterfeit or a smaller known beauty brand. Many products replicated out of China and made to look like the National USA or European Brands of make-up are usually fake make-up. They can be very unsafe containing high levels of heavy metals not indicated for use on human skin or been produced in factories that have little to no sanitation guidelines in place. In addition, it has been found that a great number of fake make-up brought off the internet has been tied to its profits being used in funding sex, child, and human trafficking rings around the world. Other countries like Korea, do have their own beauty brands that can appear to be fake. However, they are packaged to appeal to the end consumers who use them and many times contain high quality ingredients. It is best to do your homework to determine if a beauty brand is a legit beauty brand. Just because the ingredients are listed on the back of the package, it does not mean those were the exact ingredients used. Typically toxic, lower cost materials are used to replicate the fake/counterfeit make-up. A good rule of thumb to determine if you’re purchasing fake make-up is to look at the price. For example, the Anastasia Beverley Hills-Ultimate Glow Kit (one of the most sought after highlighting kits on the market) is sold in Sephora, Ulta, and on the brands website for $45. On eBay, a similar looking palette is sold for $8.48. Reputable make-up brands typically do not deeply discount their products to this extent and won’t have over 1000 available for purchase. This is usually a big, red, fat warning sign that the product is fake.

In order to guard yourself against spending your hard, earned money on products that are not brought from recognized retailers, consider the following:

1. Price- As the saying goes, “If it’s too good to be true, it probably is.” If the price is exceptionally low, know that you may be looking at a knock-off/counterfeit product.

2. Location — Where is the product being purchased? If the product is listed multiple times on sites like eBay or Aliexpress, it may be counterfeit. Buy from legitimate retailers such as Macy’s, Nordstroms, Sephora, Ulta, or the brands website

3. Return Policy — Most major retailers and major brands offer returns on products you are not satisfied with. If you are purchasing a singular product, be sure to read the fine print concerning returns. A seller who isn’t allowing returns can be a red flag concerning the products authenticity. P.S. Some authorized retailers of smaller beauty brands do not allow returns. Please do not confuse this to believe that the products are counterfeit.

Hopefully you’ve learned some things to help you in your request to get your hands on the hottest products without being burned in the process.

Until next time lovelies, Peace and Love!

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