“Building Bridges in Digital Landscapes: An In-Depth Review with Cormac Reynolds, Founder of The iGaming SEO Agency”

iGaming SEO Agency
2 min readMay 1, 2024

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When it comes to the ever-evolving world of iGaming, staying ahead isn’t just about keeping pace — it’s about setting the pace. That’s the philosophy Cormac Reynolds brings to The iGaming SEO Agency, a firm that specializes in tailoring cutting-edge SEO strategies specifically for the iGaming sector. I had the opportunity to delve deep into their techniques and philosophies, particularly around the nuanced arenas of link building and digital PR.

Link Building: Crafting Connections

Cormac began our discussion with a straightforward assertion, “Link building, in the context of SEO, is like networking at a business conference. The goal is to forge connections that are not just numerous, but meaningful and mutually beneficial.” Under his leadership, the agency employs a sophisticated approach to link building that goes beyond mere link quantity.

Their strategy focuses on securing high-quality links from websites that are relevant to the iGaming community. This not only boosts search engine rankings but also enhances the user experience by connecting them with valuable resources. Moreover, Cormac emphasizes the importance of ‘white hat’ link building techniques — ensuring compliance and ethical standards are met, which in the long term sustains and enhances website integrity.

Public Relations: More Than Just Image

Discussing the role of PR, Cormac highlights that public relations in SEO is more layered than traditional methods. “It’s about crafting a story that resonates with both, the clients and their audiences, but also ranks well on search engines,” he explains. Effective PR strategies involve a mixture of good old-fashioned storytelling with the sharp, analytical deployment of SEO-rich content.

The iGaming SEO Agency integrates PR by aligning their clients’ digital presence with broader marketing campaigns, ensuring that every piece of content serves a dual purpose — engagement and visibility. “Each campaign we design tells a story, not just to the public but to the search engines as well,” Cormac notes.

Final Thoughts

Concluding our chat, it’s clear that Cormac Reynolds isn’t just running an SEO agency; he’s steering a ship in some of the most competitive waters of the digital ocean. With a keen focus on sustainable link-building practices and a nuanced understanding of SEO-driven PR, The iGaming SEO Agency is not just playing the game — they’re redefining it.

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iGaming SEO Agency

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