Apple Finally Unveils Siri’s AI Future

From AI to Real Value

Ignacio de Gregorio
9 min readApr 18, 2024
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Once again, Apple has released two AI research papers with important insights into their strategy regarding Generative AI.

Undoubtedly, among Apple’s products more desperately asking for an upgrade, we have Siri, its — terrible — voice assistant.

Surprisingly, more than a year after ChatGPT’s release, Siri is still as dull and limited as ever, feeling almost prehistoric.

But with Apple’s ReALM and Ferret-UI models, we now have a much clearer idea of Siri’s future, and it’s really promising.

You are probably sick of AI newsletters talking about how this or that **just** happened. And this newsletters abound because coarsely talking about events and things that already took place is easy.

However, newsletters talking about what will happen are a rare sight. If you’re into easy-to-understand insights looking into the future of AI before anyone else does, TheTechOasis newsletter might be perfect for you.

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