Why 2024 Will Finally Be Apple’s AI Year

The Secret is Going Small but Not Too Small

Ignacio de Gregorio
7 min readDec 28, 2023

Out of all the big-tech titans, one of them slept through the AI revolution of 2023.

Or so we thought.

Apple, the most valuable company and brand in the history of capitalism, has finally given real details of its intentions with Generative AI with the presentation of Flash-memory Large Language Models (LLMs), a discovery that can change how we deploy AI and make it ubiquitous in our lives.

And the main short-term outcome?

Transforming the likes of the iPhone and all other Apple hardware into entirely new digital products.

This insight and more I share in Medium have previously been shared in my weekly newsletter, TheTechOasis.

If you want to be up-to-date with the frenetic world of AI while also feeling inspired to take action or, at the very least, to be well-prepared for the future ahead of us, this is for you.

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