Can ChatGPT kill Google?

AI is disrupting everything, even trillion-dollar businesses

Ignacio de Gregorio
6 min readDec 28, 2022
Photo by Michelle Tresemer on Unsplash

Last month, all alarms went off in Google’s headquarters.

Even the New York Times has an entire article dedicated to this. According to them, ‘Code Red’ went off in the highest structures of the company.

Google is scared, very scared.

The reason?

Artificial Intelligence has recently made a giant leap that could put at very risk Google’s core business, search.

The question is then inevitable.

Could we be soon witnesses to the death of one of the so-called ‘trillion-dollar’ companies, and with it the demise of entire industries like SEO, SERPs, and ultimately digital marketing?

Google, the first Internet monopoly, is highly exposed

Google is currently valued at a whopping 1.13 trillion dollars.

That’s a one and twelve zeros. But what’s even crazier, is that Google was, in November 2021, an almost 2 trillion dollar company.

That’s quite a decrease, but it still allows them to be the fourth biggest company in the world by market capitalization.

--

--