My Thoughts on Apple Intelligence

Leveling the Stakes & Betraying the Essence

Finally, Apple has shown its AI cards by presenting Apple Intelligence, a suite of foundation models that will significantly change how Apple consumers use their products.

While still having to prove itself ‘in the wild,’ it was a powerful presentation that, at least from the average user's perspective, levels the stakes with its competitors, mainly Google and Microsoft, regarding consumer-level AI at the UI/UX level.

However, yesterday’s presentation was also an acknowledgment of defeat in some regards and, more importantly, a potential betrayal of one of the foundations upon which Apple built its brand, data privacy, to the point that some very relevant people are already threatening to ban Apple products in their companies.

You are probably sick of AI newsletters talking about how this or that **just** happened. These newsletters abound because coarsely talking about events and things that already took place is easy, but the value provided is limited, and the hype exaggerated.

However, newsletters talking about what will happen are a rare sight. If you’re into easy-to-understand insights looking into the future of AI before anyone else does, TheTechOasis newsletter might be perfect for you.