OpenAI Just Killed an Entire Market in 45 Minutes

The Story Everyone Should Have Seen Coming

Ignacio de Gregorio
6 min readNov 9


Source: Author with DALL-E3

This is a story about how a 45-minute speech killed an entire billion-dollar market.

This week OpenAI had its first-ever developer conference. Fewer times in history had there been higher expectations of a private technology event, and the OpenAI did not disappoint.

They announced a new, smarter GPT-4 model named ‘Turbo’ and they included several fascinating features that severely improve outputs and offer developers much more control over their models.

And all this while still managing to decrease, once again, API costs.

But one announcement went swiftly past most of the media while being the one with the highest immediate impact on the AI market, as this new feature alone threatens an entire start-up ecosystem and billions of invested capital.

Most insights I share in Medium have previously been shared in my weekly newsletter, TheTechOasis.

If you want to be up-to-date with the frenetic world of AI while also feeling inspired to take action or, at the very least, to be well-prepared for the future ahead of us, this is for you.

🏝Subscribe below🏝 to become an AI leader among your peers and receive content not present in any other platform, including Medium:

The Importance of Abstraction

Even OpenAI couldn’t have predicted it. Not even they saw ChatGPT coming.

When you even impress yourself

Over the last few months, we have seen multiple accounts from the top management on OpenAI like Ilya Sutskever, Mina Murati, and Sam Altman claim that when they released the open beta for ChatGPT back in November 2022 they didn’t expect it to have that huge access.

In two months, it had already reached 100 million first-time users, and was already officially the fastest-growing…



Ignacio de Gregorio

I break down the most advanced AI systems in the world for you. Sign up for my newsletter at