Illustration of gamers with headsets on
Illustration of gamers with headsets on

10 principles to guide your community management strategy and drive engagement for your mobile game

For mobile multiplayer games, a thriving community that’s both active and large can do wonders for player loyalty, brand affinity, and even feedback-gathering for your feature roadmap. To achieve this, a good relationship between developers and their communities is critical, and that’s why a community manager’s role is so important. Depending on a game’s genre and lifecycle stage, different strategies are often necessary, but some tactics are proven powerful enough to bring a reliable amount of success with player engagement.


Discover testing insights to transform your games life cycle

This article comes from a presentation at Google Playtime 2019. Watch the full talk here:

Testing is a common practice among mobile game developers. However, developers often struggle to prioritize which features to test, and find it difficult to interpret the results so that changes are often postponed or never made.

In this article, we will learn from two mobile game developers about their experience with testing including:

  • the methodologies they use.
  • prioritizing, timing, and tracking a pipeline of tests.

We have one example each for pre-launch and post-launch testing to show how to increase the efficacy of tests…


Discover the different strategies to manage your old game titles

It’s every game developer’s dream to have a long lasting title that continues to receive thousands of downloads years after its launch…or perhaps this may not always be the case. For example, the developer may wish to promote a newer and more profitable game instead. In any case, very often these first successes age in unexpected ways for developers, for better or worse. …


An analysis on how top games developers calculate lifetime value

Many of us dream of building the next iconic game that will be remembered by future generations for its unique visuals and innovative gameplay. In turn, we generally spend a lot of time thinking about some of the fundamental business questions that underlie a sustainable business. For example: How much can I spend in acquiring a new player? What is the potential value of this user versus another one? How can I quantify the social effect of people sharing my game and bringing in new players? When will my players churn and what can I do to prevent it?

The…


Post 2 of 2: Practical lifetime value calculations for five popular monetization models

In my first post on predictive analytics I introduced you to a simple formula for calculating lifetime value (LTV) and explain how it can be used to assist with planning customer acquisition.

Now, I’m going to take a more practical look at LTV by examining how it might be calculated for some of the most common app monetization models: premium, subscriptions, freemium, ad-funded, and hybrid. Other business models, notably retail and shopping, financial services, and apps that are used as other channels of revenue are not considered, just for simplicity. …


Post 1 of 2: Introducing predictive analytics and the calculation of customer lifetime value

We would all like a magic crystal ball, one that reveals how our app will perform in the future: how many users it will attract and how much revenue it will generate. Unfortunately, there is no such crystal ball. But, the good news is that there are techniques that allow you to gain useful insights into your app’s future performance, techniques that can help in creating a sensible, effective acquisition strategy.

This is the first of two posts I’ve written to explore lifetime value (LTV). In this post, I’m going to introduce predictive analytics, suggest a simple formula for calculating…

Ignacio Monereo

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