Why Aren’t You Focusing on Niche Marketing?
Placester is doin’ it right.
If you’re unfamiliar, Placester is a household name in the real estate marketing sphere.
Just like how Squarespace owns the sexy, sleek piece of the web design industry pie, Placester dominates their niche in marketing by developing simple, straightforward, and visually appealing IDX website platforms for real estate professionals.
While Placester continues to grow and provide value for real estate agents, they didn’t come out of the woodworks with crazy success. Empires aren’t built overnight.
From their 2011 inception, Placester–like other companies around that time–pivoted from a traditional marketing approach to an inbound marketing mindset.
Not only did a pivot to inbound marketing shift the company culture, but it opened a new channel for lead generation and a new way to do marketing.
Rather than picking up a metaphorical megaphone and pushing out their services to leads, they used tools like creative landing pages, blog content and re-targeted Google ads to pull in new leads.
Not only did a pivot to an inbound marketing approach shift the company culture, but it opened a new channel for lead generation and a new way to do marketing.
After all, no one likes being force-fed. Right?
Drawing leads to the brand instead of the brand approaching leads is what proved to be the staple of success for Placester, who began to focus their vision on helping create value-driven IDX websites–websites that would allow real estate agents to post and update their home listings with frequency and ease.
Instead of offering a wide array of services, Placester is throwing in the ripest fruit from the digital and real estate worlds to make the ultimate marketing smoothie.
Placester is doin’ it right. Focus on one piece of the pie (IDX websites) and own it. Why? Because it works. The folks at Placester are sticking with niche marketing.
Here’s the takeaway question:
Why aren’t you?