Igor KazakutsaObjections overruledIn my career in marketing and communications, I have come across a fair few misconceptions about the right and wrong way to market legal…Jun 26, 2022Jun 26, 2022
Igor KazakutsaInterlegal — 25 years of being usefulWhat was the strategy/brief?Apr 26, 2022Apr 26, 2022
Igor KazakutsaCase: How to gather 1000 attendees from 40 countries for niche webinar seriesCOVID-19 pandemic caused zero-event situation worldwide and we faced it, like many other service companies. The problem seemed significant…May 26, 2020May 26, 2020
Igor KazakutsaOckham’s razor for marketing strategy“You do not need to implement new laws to explain some new phenomenon if this phenomenon can be fully explained by the old laws,” William…May 26, 2020May 26, 2020