This is an English translation of a tribune initially written for Huffington Post France.

Russia already sees itself in a post-COVID world, with the Sputnik-V vaccine and the recent elections. While Europe remains mired in a multitude of complex situations, between the pandemic, Brexit, and economic recovery, the Russian government is trying to consolidate the transformation of the country’s system of governance, begun with the June 2020 constitutional reform. France and the EU must resist the call of realpolitik, and must define the red lines whose crossing would automatically call for concrete retribution. …

The ongoing crisis is undeniably the biggest challenge for governments worldwide in the 21st century — probably, since the end of World War II. Regardless of whether the journalistic headlines depicting ‘the new world’ or ‘the new reality’ are based on facts or a quest for sensationalism, a lot of changes are coming for the way we use our time, our power, and our technology. Some of these changes are the accelerated versions of something that was already ongoing, while others are entirely new. COVID-19 is not the first — and certainly not the last — disease that rises to a global health crisis. However, for the first time, such a crisis impacts a globalized, interconnected world. While the total human cost — while still staggering — is relatively low thanks to the first-ever global lockdown and other measures taken by the government, the mid- and long-term effects on the economy, societal interactions, labor, and psychology will be immense.

In this post, we will try to look at how different governments use technology — both already existing and perspective — to cope with the challenges we all face.

General trends

Undoubtfully, COVID-19 pandemics is the greatest challenge for any government in the world for decades. Its global nature and the fact that every key geopolitical player is touched by it creates waves of impact that go far beyond a usual crisis. What seemed, as close as early March, as a local, China-bound inconvenience inviting, at worse, to reconsider our understanding of supply chains, has become an unprecedented challenge for economic, political…

Whether you are launching a new technological innovation, preparing a dramatic change of public policies, or starting a film festival, there is a simple, SWOT-like holistic framework to ensure your actions have the maximum positive impact possible.

I remember when my associates and I were launching VOICES — then Russia’s most ambitious European culture festival — we had in mind one primary task: become a reference in the saturated market of film festivals in Russia. Ours was (and still is, despite the challenging context) the only one managed by a European team, and we were less confronted with the Russian realities like corruption or grey fees. We were focused on delivering the best ROI for our sponsors, putting maximum efforts into attaining the KPIs set by the regional government regarding media exposure, tourist flows, etc. Now, ten…

French entrepreneur and political consultant Igor Lys gives us a short yet pertinent glance at what data in politics is all about.

Data brings change to much more than just the commercial side of our lives. The amount of the information that companies have about who we are and what we are as social units is so huge, that this data reshapes the very fabric of our societies. And, obviously, the politics, as the very structure of the societal governance, is heavily impacted. But is data in politics just a better way to target political ads? Not really.

In Western…


You think you are involved with politics: you vote, or maybe even are voted for, you suffer from or build communication strategies, you follow or you create the news flows, and you watch or participate in prime-time talk-shows…

That’s amazing, but I have some news for you: the politics you think you know everything about, this very politics you feel enveloped into, doesn’t exist anymore.

Esports seems to be the new big buzz when you read about its money-making potential. But as any sociocultural phenomenon that involves hundreds of millions of young, enthusiastic individuals, esports can become a great (or a horrible) tool for politics, diplomacy and international relations.

What are we talking about?

At this year Paris Games Week’s esports summit, an important observation was made: if only a couple of years ago, we were debating on whether professional gaming is actually a sport or not, today the question is light-years ahead of that problem. In end 2017, we wonder how will esports, as a phenomenon, affect “classic” sectors like entrepreneurship, TV broadcast and, surprisingly enough, international relationships.

A lot of people today are launching businesses in this skyrocketing industry, and initial seed-stage investments are almost all above €1M. To launch a betting platform today, count on at least €4M necessary investment. …

This is a shortened version of a bigger article about modern diplomacy

How it all began

Let me start this with a small anecdote. Did you know that in quite a surprising manner, one of greatest fathers of what we call today diplomacy is someone whom most of educated Europeans would call a crazy barbarian? Far from a rafinated image of an attaché to a king’s court, runner of high-society bals, this huge historical figure was rather a nightmare material. …

Igor Lys

Founder of Gambit, international affairs advisory — helping governments better use their potential. Cultural diplomacy and eSports enthusiast. Paris, France.

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