Igor Z6 characteristics of a good qualitative researcher, and 16 ways to interview well.Tips from Market Gravity Academy training.Apr 27, 2017Apr 27, 2017
Igor ZBritishness and (white) working class, post-Brexit — and lessons for brands.A summary of the first Cultural Insights Forum, on the topic of “State of the British Nation”.Apr 21, 2017Apr 21, 2017
Igor ZGuerrilla research guideHow to make your guerrilla research run smoothly.Apr 20, 2017Apr 20, 2017