What is the challenge ?

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3 min readSep 2, 2020

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If you are a basic Instagram user; And you are always active on Instagram for many hours, you have probably heard the word “challenge” !!! You may have used it, but if you have not used it, in this article we will fully explain what is the challenge of Instagram ???….
The Instagram challenge has become very popular today and is known as one of the most important rules for attracting followers, which increases the amount of interaction and communication between Instagram users.

What is the challenge?

The biggest question that can arise for any user is what is the challenge of Instagram? The word challenge is actually creating a question and problem for a person. The Instagram challenge is actually a question that rotates between users and each user who answers it; He owes it to himself to ask others. There are many different types of Instagram challenges today, some of which we will discuss in the rest of this article.

Challenge is a word that actually engages users with a topic, and that engagement is so engaging that it has been circulating among Instagram users for a long time, increasing their interactions. Of course, if you are a user of other social programs, you certainly know that there are different types of challenges in these networks, but Instagram, with the unique capabilities it has provided to users, has made these types of challenges very successful on Instagram.

How do I create this challenge?

Anyone can start a challenge! As a regular user, you can create a challenge whenever you want. One of the most important questions that users face is how to create a challenge at all. Challenges are generally divided into story and post. This means that you must use the story or post section when you want to create a challenge.

  1. First, define your goal of creating a challenge for yourself

It is important that you first understand why you want to challenge. Because it tells you which of the story and post features to use. Each person can have different goals of creating an Instagram challenge depending on the theme of their page and the purpose of their account. For example, you create a food challenge to finally introduce your restaurant. Another thing is to create a laughter challenge to increase the number of users interacting with your page, and even the subject of this challenge can have nothing to do with the subject of your page.

2. Identify your challenge topic

Once you have chosen the target of the challenge, it is very important to know what you want to address. Suppose you have a strong business; Your goal is to attract customers to sell. Now it is important to choose a topic that can support your goal. For example, you can create a photo challenge with your product brand. Suppose you are a clothing manufacturer; You can challenge your clothing buyers to post a photo of themselves wearing your product. This will make others buy your products to participate in this challenge as well. Of course, this is just one of the ideas and you can find stronger and more popular ideas.

3. Specify the tools you need

The third thing to choose; It is a tool that can implement your idea. I suggest you use Instagram Story because Instagram Story can give you countless capabilities, however you can also use Instagram Post. Which are described in detail below.

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