A struggler’s laws of ambition — Book review

On this age and time, information became so easy to access, on any possible field. With it, came the expectations for the new generations to perform better than the older ones, with the justification that old ones couldn’t easily find proper guidance forward.
One should nevertheless point out that with every age and change, comes advantages and inconveniences. With the information explosion, came many counterfeit sources selling coaching built on hearsay and ‘common sense’, and not on personal experiences. How many times have we found people selling the key to become rich, while they are struggling to get close to that themselves. With the difficulty of ascertaining the robustness of an information source, and the mad rush of people toward easy solutions to reach their goals, we cannot be surprised to see a lack of results compared with the volume of resources.
In such times, finding information and guidance from people who started out from the same general situation, and that reached the goals we aspire to, became priceless. And if your way involves starting from the lowest points, both financially and psychologically, and raising yourself to a point where you could make a seven figures revenue yearly, then the book ‘Law of ambition’ of Luis Garcia is for you.
Starting out as a kid in the slums, fighting to survive through drug dealing and neighborhood fights, Luis developed skills some might think useless outside of that environment, but that he learned to leverage numerous times in his career to make a difference and advance forward. He then had to enroll into the army, where he came face to face to discipline and camaraderie. After a deployment to Afghanistan, he came back to start provide marketing services as a self-taught social marketer, and through very few years of a dogged down focus and learning only through personal experiences, he found his marketing company and made his first million dollars.
He decided to write this book to help people starting out like him get started in bettering their lives, through slowly ingraining in them what he came to understand as the law governing ambition. Through this book, he doesn’t present ready made solutions, as he acknowledge that no two people could have an exactly similar experience, but he also points out how so many of our thought patterns are making us remain in the same cycle.
Knowing he started out with absolutely no resources, Luis recounts in his book the mental struggle against his own self that he had to go through in each step, hunting for every single result, in a ruthless world where there was no mercy for the weak minded. Struggling at the start to meet ends, he slowly capitalized on a sharpened mindset he built through his childhood and army experiences, and that he slowly unfurls through his book, for anyone to understand and build in the same way.
It is not the key to greatness he says, but it is the beginning, and through its simplicity, it would take anyone committing to improving his life forward enough to start seeing changes in his life. As there are no magical solutions for achieving our dreams in life, only grit, endurance and pain tolerance, things he had come to learn through his struggle in life.
Thus, the book takes you in a compelling story, with a simple, direct and raw speech, recounting painful events in the life of the author, and the simple, difficult and real lessons he came to learn. We see him in part measuring one’s future success through one’s regular pain tolerance, and in part measuring it in for how long you could win the bloody internal war against yourself, and really do what is right for you. The writing then takes a very unique and direct speech, not mincing words and aiming to break the bubble of illusions and optimism not backed by hard decisions and execution, built around each person. The world is broke, he says, and he does not intend to remain in that broke world.
He then comes to urge the reader to build his own fires, his own desires and energy, and not await external help to push him.
Because, in this very ruthless world, there is no light beside through one’s own fires. There are no shortcuts or magical solutions, there is no way toward real success except one, which is to build one’s own self. To build on one’s skills, to learn to capitalize on them through exploratory experience, and to test all hearsay beforehand in order to build one’s own expertise. Only through that could one bring real value to people, and Luis assures that success comes with the quality and speed of you providing value to people.
This book isn’t for those who feel like reading, but do not wish to perform. This book isn’t for those with no ambition. This book isn’t for the weak minded. This book is for the ones willing to struggle, yearning to advance forward.
You can order the book through this link here.
