Cut to the chase. Why we do. Who we are responsible to. When to measure. What to measure. When distortions occur. When not to measure. Those projects.
…audiences. Who wants you to succeed? Who wants you to fail? Who gets to share. Understanding reach. What I’d wish I’d known.
What is shared, with whom, when and why. The art and science of storytelling. The four truths of storyteller. The ownership of ideas. Moral and legal obligations. How the questions, stories and audience evolve…