Instagram is a social network dedicated to the sharing of photo and video content. The market is still relatively unsaturated in comparison to channels like Facebook and Twitter. Therefore, it is great to take advantage of the resource. Instagram marketing is a great way to get in touch with customers through visually stimulating content. According to Oberlo, ‘more than 700+ million people are on Instagram, and it has one of the highest levels of engagement between users and brands’.
MY CHANNEL:
Topic: My channel will be based around the topic of photography which will be distributed on the social media platform Instagram. The reason for choosing photography is because I believe that pictures are able to tell a story or emotions without the use of words as well as helping people to see the true beauty of the world in the point of view of the photographer.
For me, “Photography is a gateway to express life in just a simple picture and to allow the audience to come up with their own interpretations of the story behind each image.”
Audience: To attract the members of the audience with an interest in photography but whether they have a interest in the topic or not, it is open to the public. In my opinion, most of the audience around the age group from 18+ would be consuming Instagram and I think it would be best to target this demographic. Therefore, it would be reasonable if I were to make Instagram as my main channel.
Channel: Instagram will be my main channel and Twitter will be supporting it. On my main channel, I may reference to my fellow friends channels as well as referencing issues that are occurring in the world to build the awareness, both of which will be shown on my Instagram Story or Twitter Feed.
Maintaining Content: I plan to post pictures at least 3 times a day during at least 3 days of the week, for example, I could post on Monday, Wednesday and Thursday and during the day I would post at least 3 times. According to the graph — Wednesday and Thursday has the highest engagement. Therefore, I would want to try post on the these days around morning, late afternoon and evening.

