Hive — what’s in it for devs?

The comments I often get from developer-students are:

“Yeah, Hive sounds interesting and I would really like to be part of that but can I get a job afterwards if I haven’t been coding like crazy during my internship?”


“Do I as a developer really need to be part of the design process?”

Our answer at Humblebee is a big YES for both of them!

→ (What is Hive? You can read about it from here!)

Hive 2.0 after final presentation

To understand better why we at Humblebee believe that devs are an integral part of the design process I interviewed our wise Technical Designers. I asked them to explain why having devs in the team from the beginning is important, what are devs learning from Hive, and most importantly if any coding will be done.

(Paul also wrote an awesome article about the same topic, read it here!)

May I introduce you: Paul, Mikael and Johan!

Technical Designers Paul and Mikael, and Technical Director Johan

Why should developers be part of the Hive?

Mikael: The Hive is an excellent way of doing things in Humblebee way. At Humblebee we think we can do very good things in a very short amount of time. And being part of the Hive means getting access to that culture and having possibilities to try out ways of working which at times we haven’t tried out ourselves. So basically, when in Hive, you are on the front line of testing new things, methods, end technologies! That’s why you should be a developer here.

Johan: I would say that to build a digital product, you need developers and you need a team. That team should work together from the very first seed of an idea. It’s not really even a question, it would be more proper to ask why should you not have developers in Hive team. That would be easier to answer.

Paul: Hive is a Design thinking, service or product creation lab. So, it should be cross-disciplinary, and one of the most important disciplines today is tech. Therefore, you need a developer or some kind of techie person. It is important to have a developer in the team during the whole design process because if you are going to be building something, the developers need to fully understand all decisions made and feel the ownership of the project. To have that, they need to be involved from the beginning. And even if it’s not going to be a digital product, the developer has a different problem solving approach to UX or UI and that contribution is important for the team.

Hive 3.0

What are the developers learning when in Hive?

Johan: Same as everyone else in the group: working together with people of different backgrounds and different knowledge. They will learn how to work together and to solve a problem. In addition for developers it is also an awesome opportunity to learn out of the box thinking — something you will definitely need when coming out of school.

Paul: I think the developers get an insight into a great creative process. Especially if they are students and they are studying some version of computer science where they are very focused on building a product or solving a problem. What they lack is the bigger picture and understanding. Hive teaches them new skills, exposes them to new ways of thinking, new ways of working, and makes them more well-rounded in a way of being a technical designer and understanding the process.

Is that where the world is going, do dev’s need that kind of knowledge?

Mikael & Johan: YES!

Mikael: I think the important thing is to get that kind of shared background and shared understanding of working with people with diverse and with different skills. I think the individual contribution to your team is much less. It’s not about being the best in the world in UX, it’s about being very good at UX and sharing that with the team. Or being a very good dev. It’s not about being the best although we do have some very good people.

Will there be any coding?

Johan: Yes, there will be lots of coding! With Humblebee’s tailor made platform for building digital products we aim to start coding as early in the ideation process as possible. That requires a special mindset where change is constant and throwing away code is a must. No more falling in love with your code.

Paul: It depends on the concept the Hive will produce! Given our aim for building a digital products or services I would say there is 99% probability of doing some coding. If not for the final product, definitely one of the prototypes. But any good dev will always find to get something coded!

Sounds interesting? Contact me and we can have a coffee!
Read more about Hive and Humblebee — and apply latest 5th December by sending your application & CV to!

Iida Nyyssönen is a Product Manager and Business Designer at Humblebee, a digital product and service studio based in Gothenburg, Sweden.

Product Manager & Business Designer @Humblebee