Hey, cannabis industry your silence is deafening!
Black Lives Matter. Amidst protests against anti-Black racism protests and calls for justice, why is the cannabis industry silent?
The Covid-19 pandemic hit and cannabis brands promptly reassured their staff, consumers and stakeholders and offered empathy. There was a myriad of campaigns by brands that were eager to let the public know that they were helping by donating, promoting social distancing and creating CBD infused hand sanitizers. Some took the opportunity to promote their products that can “help to fight COVID” (which is false).
Yet we now watch another pandemic unfold — one that has plagued humanity for hundreds of years: anti-Black racism. Protests against police brutality and the murder of Black people in the streets of North America and Europe happen every year with little to no changes. So why has the cannabis industry that often preaches diversity, inclusion and social justice remain oddly silent?
When Black people fall victim to the tyranny of systemic racism as seen in the murder of George Floyd, a Black man in Minnesota, whose life was slowly dragged out of him by a knee pinned to his neck for 8 minutes on May 25. Or Ahmaud Arbery, who was chased and fatally shot by three White neighbours while out on a…
