Instead of going into the address bar, typing a url, and waiting to receive content every time, bots can push us the content as we need it. They can learn the content we’re most likely to engage with, and serve us more relevant content over time. They curate content for us.
… us to browse through and discover the friends, businesses, and content we’re most likely to enjoy. Instead of having to “pull” content through traditional browsers, Facebook “pushes” content to us based on our interests and those of our friend networks. We’ve also seen a number of aesthetic shifts, with several new features to help Facebook’s iOS app …