The truth is, when we start a project, we have absolutely no idea what to do. What we have is a process for finding out. A process which has worked time and time again. The design shops who walked into the pitch meeting with ideas are idiots. They have absolutely no idea if those ideas are right.
Whenever some politician talks about “bringing back the good manufacturing jobs” that’s what they’re talking about: trying to bring that 2% back to America, in the form of a few thousand new jobs. Jobs that would only exist with the help of heavy subsidies from the government, and would die off the moment the government quit paying those subsidies.