“… if you want to be a great company someday, you have to eventually build something so good that people will recommend it to their friends-in fact, so good that they want to be the first one to recommend it to their friends for the implied good taste. No growth hack, brilliant marketing idea, or sales team can save you long term if you don’t have a sufficiently good product.”
…% completely but…it’s a good idea to take that mentality. In my Instagram marketing guide, I talked about creating groups of hashtags for different types of posts you make. It should only take 2 weeks tops to track average engagement of these post types using Iconosquare, so once you get an idea for what’s working — trim the fat.
The important thing to remember is that products are experienced, typically, one user at a time. So, if [you‘re not making] the experience magical for one person, don’t focus on anything else but making that one person delighted. — Jason Calacanis, Entrepreneur & Angel Investor