How to take your website from Domain Authority 1 to 60+ in no time
If you own a website (or blog) and have been serious about your online visibility, then you must have heard about domain authority (DA) at least once or twice.
Domain authority is a metric designed by Moz that measures the power of your domain name and predicts how well your website would fare on Google SERPs.
It is rated on a scale of 1–100, with 100 being the highest and 1, the least.
There are many ways that you can improve how your site ranks on search engines but the most effective would be efforts targeted at improving your domain authority overall.
After all, the higher your DA, the higher you climb on Google and other search engines.
If you are only just starting out, it might be a bit daunting to grow your DA much farther from 1 even after executing the several SEO tricks you have read about.
It can be really frustrating; trust me I’d know.
The good news is that growing your website’s DA from 1 to as high as 60 in no time is within reach if you follow some of the techniques which this article shall treat.
But first; how do you check the domain authority of your site or any other site for that matter?
Firstly, go to the Moz research tool page, enter the URL of the site you want to analyze, and right-click on search.
You will get a result showing the domain authority as well as other metric factors.
Now to the main issue, here are the best ways to improve your site’s DA:
Fix broken links on high Domain Authority sites
Guest posting for high authority sites is one of the most popular ways that bloggers and internet marketers use to obtain backlinks from high authority sites to boost their own domain authority, but there’s a better (and maybe easier) way; Fixing broken links for these high authority sites.
How do I mean?
Popular websites like Forbes have very high domain authority and they publish a lot of articles daily. These articles attract a lot of views and they contain backlinks within them.
While some of the backlinks redirect to other pages within the site, some others link to reports, articles or guides on other websites.
Some of the backlinks to other sites redirect to very old pages, some of which have been deleted. In comes your opportunity.
Deleted or broken backlinks are greatly frowned at by customers and Google, and websites want to avoid them like a plague, but they can’t always know when a link dies.
The goal is to find such links on your target high DA site, create quality content on your own site that can naturally fit into the broken link, draw the attention of the administrators of the site to the broken link, and offer yours as a replacement.
Sounds too simple to be true right?
Let’s see how to go about it.
Firstly, you would want to target a site that is in the same niche as yours or that has a category that covers your niche.
There is no official grading for domain authority but websites having a DA of 80+ are considered the big players so you might want to consider that before you choose a site to crawl.
As an example, I will be using social media examiner which has a DA of 87.
Download and install screaming frog SEO spider on your computer.
If all goes well, it should look something like this:
Enter the URL of the target site in the search box and right click on start. You would get a list of links.
Crawling the entire site for larger websites might take a while so it’s best to target older pages sometimes.
Click the fourth tab (Response Codes) on the top menu toolbar, then on the right sidebar, click on ‘Client Error (4xx)’.
You will see a list of broken link(s) on the site/page crawled.
To get further information about these links, click on any of it and then click on the ‘inlinks’ tab at the bottom toolbar.
You will see a short table. The URL in the ‘from’ column is the page that contains the broken link, while the one in the ‘to’ column is the broken link itself.
You could export the result to excel at any time.
Now that you have got your link(s), it’s time to reach out to this site.
You would want to reach out to the right person on the site. In most cases reaching out to the author of the content that has the broken link works.
Otherwise, reach out to one of the editors.
Compose a nice and straightforward email message in this format:
Subject: (site name) has a dead link.
Hi [name of Author or Editor],
I am a frequent reader of your site and while reading through this page (insert page URL), I found this link (Insert link URL) to be broken.
I have written an article on (topic), and I think it would be a great fit for your page. Please take a look.
Would you consider replacing the dead link with my link? I believe it to be a good fit and would be pleased if you see my link as good enough.
Thank you for your time.
(Your full name)
If they are interested in your link, they would ask to view it.
Now you would need to come up with an epic content that they can’t say no to. But just before you get started on your article, go through the article that the dead link redirects to.
Follow these steps to find deleted posts:
Then use Brian Dean’s skyscraper technique to produce epic contents and shoot.
Infographics are becoming a lot more popular in content writing and here’s why.
A study shows that people who follow direction with text and illustration (i.e. infographics) perform 323% better than people following only text direction.
Little wonder content managers crave it so much these days. But it is not so easy to create decent infographics. Or so they think.
You can capitalize on this opportunity to get backlinks that will boost your DA in the short and long run.
I will tell you how.
There are two steps to this.
Firstly, create a quality infographics blog post on your site.
Why is this necessary?
Aside from the fact that it makes direction and processes easier to follow and digest, wordstream shows that infographics rank among the most frequently linked blogs.
Wait, there’s more.
Infographics are also the most shared type of content on social media according to Buzzsumo.
So it’s only smart to create more contents that help readers and are very frequently shared too.
By the way, it’s really not that big of a task to create decent infographics.
If you are already involved in creating graphics for your blog posts, creating good infographics shouldn’t be that hard to crack.
Otherwise, hire a good contractor on Fiverr or any other freelancing platform to handle your infographics for a good bargain.
Go through the sellers’ reviews to get the best one. Some come really cheap.
When you have the infographics on your site make it embeddable using this embed code generator.
It’s now time to reach out to high DA sites that have published similar content but without any infographics. Tweak the template we used for broken links and reach out to the right people using the same method.
Trust me; you will be surprised at the response rate you’d get.
Give testimonials on high DA sites
Yes, writing testimonials for high DA sites can boost your own domain authority, after all, most of these sites would give you legit dofollow backlinks.
And by this, I don’t mean spamming Amazon with customer reviews even though it has a domain authority of 98.
I mean buying products or using the services of a company that has a website with a high DA, writing a good but sincere testimonial, and getting them to publish this testimonial on their website.
For example, Codeacademy with a DA of 89, shares testimonials of its customers on its stories page.
Loren Robinson wrote a good testimonial and in the process got a backlink for her marketing agency.
See? It’s that simple.
Use social media backlinks
A lot of social media backlinks may be nofollow but they are not in any way useless.
Because social media has so many users (over 3 billion), it is difficult not to get noticed by search engines.
No wonder social media is so important for SEO too.
Top social media sites like Facebook have the perfect Domain authority score of 100 and there’s no way your links there won’t count for something if you place them right.
Facebook, for instance, offers several strategic places where you can place backlinks that redirects to your site.
Let’s look at a few.
- On your personal profile page
When someone wants to find out stuff about you, your Facebook personal page is one of the likely places they visit first, and even Google knows that.
So why not use this to your advantage and place your website link on your about page?
Make sure to mark the field as public so that everyone has the permission to view it.
- On posts on your timeline or on friends timeline
Facebook brings out your URL feed when you add links to a post and you can use it to your benefit but in a subtle way so that it doesn’t look like spam.
For example, you could get a friend to share your latest post.
Or simply announce a post yourself.
Remember to always accompany the links with a short message or else you might seem like a robot.
Think of your Facebook page as a micro-website that allows for backlinks to your main website. Do not ignore the about tab of your page. In fact, optimize it as you would your website about page and include your website URL.
Other good places you can place your link are:
- On group pinned posts
- On page buttons
- On group description
Matthew Woodward gives more on the subject here.
By the way not all social media platforms provide online nofollow backlinks. Jeff Quipp gives a list of 24 social media platforms that permit dofollow backlinks.
Build .edu backlinks
.edu websites are not as popular as .com sites but they are more credible.
They are mostly used by sites of educational institutions, and search engines respect that.
Landing a backlink on these sites without spamming on their pages is something of a challenge but it would be well worth it if you do land one.
Here are some processes that could result in a .edu backlink:
You can use the modifier ‘site:.edu’ without the inverted commas to sort out the domains.
You could get even more specific.
For example, to find .edu sites of places in California, use ‘site:.edu California’.
See that Google only show the result of .edu domains in California area.
Now that you know how to find the domains, how’d you manage to get a backlink from one or more?
Creating scholarships is probably the easiest way to gain backlinks from educational sites.
Institutions are always quick to recognize individuals that offer aids to its students and they put up the description of the scholarship on their website, and most times you can request for a backlink on the description.
- Organize and Alumni event
If you are a graduate of the institution then you could organize an event with a couple of other ex-students. It doesn’t have to be too fancy, just create enough buzz for it to seem like a big deal.
Then reach out to the administrators of the institution’s site and have them feature it in the news or alumni section.
- Pay college students to start a student blog
Some institutions offer their college students the chance to start a blog on the school’s website, and this can be an avenue for you to get your site’s link in the school’s domain.
You don’t have to break the bank, for as low as $30-$50, you can easily get students on online forums such as Reddit and Craigslist, lining up to work for you.
The number 1 spot on Google SERPs is the ultimate target of any site owner but there is obviously no shortcut to the prized spot.
The most effective way to achieve better online visibility is by gradually building the domain authority of your website and some of the best ways to do that are:
- Leveraging broken links on high DA sites
- Creating high-quality infographics on your blog
- submitting testimonials to popular brands
- Building social links
- And building .edu backlinks
Some or all of these processes can boost your site’s DA to 60 in no time.
Now what about you?
What are the best ways that you use in improving your site’s DA?
Originally published at emailwhen.com on January 8, 2018.