Ikpeme VictoriaSendstack Chronicles: A Year of Resilience and InnovationReflecting on the past year in my role working in Product Operations at Sendstack, a Logitech startup, I have a number of stories and…Sep 21, 2023Sep 21, 2023
Ikpeme VictoriaLet’s Talk Attribution reviewIt’s week 9 of my Growth Marketing course at CXL Institute and this week I'll be talking attribution.Dec 19, 2021Dec 19, 2021
Ikpeme VictoriaLanding Page Optimization ReviewTL;DR: Landing pages are vital to achieving business goals. When properly done, it can make all the difference.Dec 12, 2021Dec 12, 2021
Ikpeme VictoriaProject Management for Growth Marketers ReviewIt’s the 7th week of my Growth Marketing program at the CXL Institute and here’s what I learned this week.Dec 6, 2021Dec 6, 2021
Ikpeme VictoriaEmail Marketing in 2021 ReviewTL;DR: Email Marketing still is gold and is one of the best ways to reach your audience especially if you are building a community.Nov 21, 2021Nov 21, 2021
Ikpeme VictoriaAll The Fuss About A/B Testing ReviewA/B testing is a term you will hear very often if you do any form of experiments in marketing. Even if you are just starting out as a…Nov 15, 2021Nov 15, 2021
Ikpeme VictoriaResearch XL Process in Growth Marketing ReviewThis is the third post in a series of my learnings on Growth Marketing from CXL Institute. You can catch up on the first 2 posts here. This…Nov 7, 2021Nov 7, 2021
Ikpeme VictoriaUser Centric Marketing and Identifying Channels ReviewTL;DR: User-centric marketing saves you money and time while leaving you with the happiest customersOct 31, 2021Oct 31, 2021
Ikpeme VictoriaIntro to Growth Marketing ReviewTL;DR : Growth marketing is a continuous cycle of optimization. Optimize. Optimize. OptimizeOct 23, 2021Oct 23, 2021
