Ikpeme VictoriaSendstack Chronicles: A Year of Resilience and InnovationReflecting on the past year in my role working in Product Operations at Sendstack, a Logitech startup, I have a number of stories and…5 min read·Sep 21, 2023----
Ikpeme VictoriaLet’s Talk Attribution reviewIt’s week 9 of my Growth Marketing course at CXL Institute and this week I'll be talking attribution.5 min read·Dec 19, 2021----
Ikpeme VictoriaLanding Page Optimization ReviewTL;DR: Landing pages are vital to achieving business goals. When properly done, it can make all the difference.4 min read·Dec 12, 2021----
Ikpeme VictoriaProject Management for Growth Marketers ReviewIt’s the 7th week of my Growth Marketing program at the CXL Institute and here’s what I learned this week.4 min read·Dec 6, 2021----
Ikpeme VictoriaRetention as a growth channel reviewTL;DR: Retention is king!5 min read·Nov 29, 2021----
Ikpeme VictoriaEmail Marketing in 2021 ReviewTL;DR: Email Marketing still is gold and is one of the best ways to reach your audience especially if you are building a community.5 min read·Nov 21, 2021----
Ikpeme VictoriaAll The Fuss About A/B Testing ReviewA/B testing is a term you will hear very often if you do any form of experiments in marketing. Even if you are just starting out as a…5 min read·Nov 15, 2021----
Ikpeme VictoriaResearch XL Process in Growth Marketing ReviewThis is the third post in a series of my learnings on Growth Marketing from CXL Institute. You can catch up on the first 2 posts here. This…5 min read·Nov 7, 2021----
Ikpeme VictoriaUser Centric Marketing and Identifying Channels ReviewTL;DR: User-centric marketing saves you money and time while leaving you with the happiest customers5 min read·Oct 31, 2021----
Ikpeme VictoriaIntro to Growth Marketing ReviewTL;DR : Growth marketing is a continuous cycle of optimization. Optimize. Optimize. Optimize5 min read·Oct 23, 2021----