Written by Liza Kuzmina, teamlead of the IKRA methodology lab, expert and explorer of creative thinking methodologies, guest teacher at HSE. Ok. What’s CRAFT? CRAFT is one of the key creative methodologies taught at IKRA. It helps to come up with new ideas by creating new forms of relationships between people and products…

Setting A highly professional top-class management team needs to sharpen their focus on team goals Program

Setting Fierce competition amid industry bans. Program Strategic session in English for the marketing department. Challenge To grow the company’s capital in a dark market as well as its competitiveness amid aggressive players. What did we do? IKRA’s curators spent 2 days with the marketing team. As a result, the participants: became more aware of how to…

Creative methodologies We put together different creative methodologies to find the algorithm that will help your company to deal with a specific task. Research and planning methodologies We do not create in the vacuum. All creative processes that we help build are the result of the in-depth research into the audience, product, market. …

Services and products in the developed world have almost reached perfection. One can easily find a hairdresser’s where everyone gets nice haircuts. Taxis are just one click away and all trips cost pretty much the same. To win the competitive race, companies have to give their clients new experience and…

IKRA is a school of innovations and creative thinking. We are changing the attitude of Russian businesses towards innovations, as well as popularizing creative thinking methods. Everyday we: create in-house agencies and creative teams inside companies help develop innovative products develop creative and business processes engage in methodological development of creative and…