…on, the team reverted the changes, declared the test invalid, and headed back to the drawing board. Teams working on any mature or successful product will ignore what the data says at their peril, particularly for a metric as important as conversion. But perhaps sometimes — not often, but sometimes — doing the right thing for the product should mean doing exactly that.
Build a product with peaks and valleys. Sure, version 1.0 won’t be pretty in some places. Big sections will be missing entirely. But find opportunities to introduce joy. It turns out they’re easy to find. You just have to be looking for them. The glory of those peaks get people through the valleys.