Ilana Wechsler – Medium

Ilana Wechsler

The Facebook Pixel Demystified — AdWords & Facebook Ad Management

If you are advertising on FB you may have seen a notification from Facebook asking whether you have installed the Facebook pixel. Most…

3 min readDec 11, 2016

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Ilana Wechsler

5 Common Facebook Ad Mistakes

One of the best aspects about Facebook or Google ads is the fact that anyone can do it! That is, from an accessibility point of view, I…

5 min readOct 30, 2016

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Ilana Wechsler

Google Analytics — How to Remove Referral Spam

How to know find out if you have Referral Spam

3 min readOct 19, 2016

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Google Analytics — How to Remove Referral Spam

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Ilana Wechsler

AdWords Expanded Text Ads — Pay Per Click Management

It’s funny how, with the benefit of hindsight, suddenly everything becomes clear. What do I mean?

3 min readAug 30, 2016

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AdWords Expanded Text Ads — Pay Per Click Management

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Ilana Wechsler

Price Ad Extension Now Available — Pay Per Click Management

This is a bit of a sad admission, but I really do love Ad Extensions.

4 min readJul 28, 2016

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Price Ad Extension Now Available — Pay Per Click Management

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Ilana Wechsler

COMPETITOR ANALYSIS — BEST FREE TOOLS TO SPY ON YOUR COMPETITORS

Recently, I’ve been teaching my 7 year old son how to play chess, which is a lovely experience as a parent. It’s been an interesting…

10 min readJun 25, 2016

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COMPETITOR ANALYSIS — BEST FREE TOOLS TO SPY ON YOUR COMPETITORS

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Ilana Wechsler

Setting up your first AdWords remarketing campaign — Pay Per Click Management

Once you have installed your remarketing code and created various lists, now you need to create your remarketing campaign.

3 min readApr 21, 2016

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Ilana Wechsler

Getting Keyword Ideas — Pay Per Click Management

Menu

3 min readApr 9, 2016

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Getting Keyword Ideas — Pay Per Click Management

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Ilana Wechsler

AdWords Campaign Setting Checklist — Pay Per Click Management

Have you installed your Google AdWords AND Facebook pixel? Not sure what it is? It’s super important as it will enable you to do…

1 min readApr 1, 2016

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AdWords Campaign Setting Checklist — Pay Per Click Management

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Ilana Wechsler

Google’s Customer Match Targeting Ability — Pay Per Click Management

For a really long time (well, we are talking Internet years here), one of the superior benefits of advertising on Facebook over Google was…

4 min readMar 29, 2016

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Ilana Wechsler

Ilana Wechsler

Ilana is the founder of Green Arrow Digital and is passionate about Pay Per Click marketing. She also runs a community of all the PPC training courses.

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