Building a Growth Culture
Earlier this year, I started a new role as Director of Growth at Care Sourcer — a young tech startup with a talented and passionate cross-functional team.
I’m incredibly excited to be helping Care Sourcer transform the UK healthcare sector by scaling growth of our marketplace for elderly care.
So when I joined, I was eager to introduce ‘Growth’ as a discipline and start building a Growth culture.
I presented the slides below to our team, and I thought I’d share them here too. In this presentation, I introduce the basics of Product Market Channel fit, finding compound growth loops, and a continuous build-measure-learn process. I also talk about how, to me, Growth is fundamentally about leveraging cross-functional, user-centric and data-driven thinking to:
- Understand the customer
- Deliver a product that creates value for them
- Let them know about it
Think of this as an introduction to the fundamentals of Growth Marketing. If you’re interested in learning the basics, or if you’re looking for a way to introduce it to others, then I hope this will help!
Was this useful? Did I miss anything? Tell me in the comments!