Millennials and Gen Z are leading the rise of resale fashion marketplace

Second hand clothing used to be an arena restictred to thrift shops, hipsters, flea markets or e-Bay. Today, led by the behaviour of Millennial and Gen Z consumers. the situation has changed drastically.

Last year more people than ever have shopped second-hand: in the US only 56 million women bought secondhand, versus 44 million in 2017 and 35 million in 2016.