Monica Dumitriu – Medium

Monica Dumitriu

Monica Dumitriu

Behavioral economics used for the worst: a tobacco case study

A couple of weeks ago, my smoker boyfriend and I ( I quit 8 months ago) were approached at Romanian Design Week by a sleek young lady…

Jun 17, 2016

Behavioral economics used for the worst: a tobacco case study

Jun 17, 2016

Monica Dumitriu

Why most innovations fail or why we hate to part with old stuff

I am a big fan of decision-making sciences (that’s a more palatable word for marketers for behavioral economics & cognitive sciences). Ever…

Jun 2, 2016

Why most innovations fail or why we hate to part with old stuff

Jun 2, 2016

Monica Dumitriu

Are You An Innovator or An Optimizer?

It’s a choice you have to make early on in your career — as soon as you step out of college.

Apr 18, 2016

Apr 18, 2016

Monica Dumitriu

You Asked About The Future Of Work

Truth is, the biggest part of the future is not going to be what most of these articles are imagining about the on-demand economy. I’ve…

Nov 2, 2015

Nov 2, 2015

Monica Dumitriu

How to Position a Fashion Label for Growth

Applying the Job-to-be-done framework to Carrefour Tex clothing line

Oct 27, 2015

Oct 27, 2015

Monica Dumitriu

5 Reasons Why You Should Have a Full Marketing Team In-House

Summary: More and more companies are starting to bring in-house work, that was previously the domain of agencies. It’s a move that confirms…

Sep 30, 2015

Sep 30, 2015

Monica Dumitriu

How Liberal Arts Degrees Help Make Technology Better

A while back I posted this to my Facebook profile: a Forbes article stating that the new competitive edge in tech is moving towards liberal…

Sep 24, 2015

Sep 24, 2015

Monica Dumitriu

How Social Media Is Impairing Leadership. The Case for Solitude

Quick summary: being a leader requires solitude, time to think for oneself. Yet our media landscape and our pride in multitasking — don’t…

Sep 24, 2015

Sep 24, 2015

Monica Dumitriu

Monica Dumitriu

Brand strategist and investigator into why and how people make decisions. Head of Marketing @DocProcess, blogger and perpetual seeker.

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