It’s a choice you have to make early on in your career — as soon as you step out of college.

You can go on and find a place in a company, within an industry — and spend your best years there learning on that job, or in that particular…

Truth is, the biggest part of the future is not going to be what most of these articles are imagining about the on-demand economy. I’ve been reading What’s The Future of Work and all I could learn was about continuous partial employment, on-demand economy and Uber. Not…

Applying the Job-to-be-done framework to Carrefour Tex clothing line

Segmentation frameworks based on demographics are broken. Yet, frameworks based on psychographic traits are just as…