Igor Makarov🤔 Question-Asking Frameworks for AnalysisAsking questions puts the X on the map. Without the goal or the objective, you simply have a map that contains a lot of data and no context…Oct 27, 2022Oct 27, 2022
Igor Makarov📊 Multi-Touch Attribution Models — When to USE and When NOTMarketing attribution is a complex topic and it’s only getting harder to decide where to invest your budget, whether it’s multi-touch…Oct 20, 2022Oct 20, 2022
Igor Makarov🧊 ICE Framework — Best Method For Prioritizing MVP & Growth ExperimentsThis prioritizing approach was primarily intended to prioritize growth experiments, but due to its simplicity, it has acquired favor in…Sep 14, 2022Sep 14, 2022
