okrs-vs-kpis-article

“OKRs have helped lead us to 10x growth, many times over. They’ve helped make our crazily bold mission of ‘organizing the world’s information’ perhaps even achievable.”
~ Larry Page, former CEO of Alphabet, and co-founder of Google.

OKRs (or Objective Key Results) is a goal-setting framework used by leading tech companies (like Google, Intel, Amazon) to align their efforts towards an Objective (big goal) by achieving a predefined set of metrics called Key Results.

KPIs (or Key Performance Indicators) are performance indicators (metrics) that are measured in a pre-defined way and reviewed over a fixed period (frequency) to monitor (measure)…


Two absolutely identical people don’t exist. Even if you’re looking at twins…

And since people create software. Two absolutely identical software solutions don’t exist, too.

So instead of looking for a cheaper version of JIRA or a Jira clone…

Look for a project management software that has everything from Jira that you need and fits your needs better in terms of usability, design, user experience, and pricing.

Before we proceed any further, I want to let you know that you’re on Ora’s blog, and Ora is a project management software itself. However, that doesn’t mean that we’ll bullshit you or…


best-project-management-software-2020

Finding the best project management software is easy. However, choosing the best one for you isn’t.

First, let me get clear — there isn’t the “best project management software” or “best project management tool”…

It all depends on the industry needs, project management methodologies used, the work process, and the team itself. And since there are no two fully-identical teams there isn’t one solution for everyone.

In this article, we’ll review the 17 best project management software tools in 2020 based on my experience with them and the research conducted in the teams I’ve led or been part of.

Before…


smart-goals

“The goals you’ve not set today are desires you’ll not have tomorrow…”

Setting goals is important. There’s no second opinion on that.

In this article you’ll learn:

  1. What are SMART goals?
  2. The benefits of S.M.A.R.T goal-setting
  3. How to write SMART goals using the 5-Step SMART Goal-Setting Formula
  4. BONUS: If you stay till the end we’ll share with you 6 SMART goals set by us.

Our goal is to teach you everything you need to know about S.M.A.R.T goals in 12 minutes or less, so you can understand and set them in both your personal and professional life.

1. What are SMART goals?

Have you ever set goals that you didn’t…


You know Scrum… You know Kanban… and now you’re probably wondering what the heck exactly is Scrumban?

That’s exactly the topic of this article and by the end of it, you’ll be familiar with Scrumban and ready to practice it with your software development team.

So here’s what you’ll learn:

  1. What is Scrumban?
  2. How does Scrumban work? (Theory)
  3. Scrumban: Pros & Cons
  4. Scrumban In Agile Software Development In 2019 (Practice)
  5. Scrumban in a Nutshell with practical suggestions

Don’t worry if you’re not familiar with Scrum or Kanban! Our goal today is to teach you the Scrumban methodology without using fancy words so you can know…


“Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.” ~Albert Einstein

“Human stupidity is infinite…” — Einstein said it. But that’s not an excuse for some people to get scammed, taken advantage of, or misled!

However, in reality when those people make a terribly wrong decision, instead of support they receive laughter and the label “Stupid”…

But in fact, they’re equally smart people whose problem isn’t their intelligence but rather their lack of information on a particular subject.

The goal of this article is to inform you of the must-have features to look…


Fewer people read your blog posts content in 2019 than you think. More people read the headline, than you think too.

“Don’t judge a book by its the cover.” — famous saying

You’ve heard the saying “Don’t judge a book by its the cover” but does it apply to today’s digital consumer? Sadly but it does. Considering all the information available online people do judge blog posts, articles, and content in general by its cover.

And when judging by the cover people usually read one thing specifically — the Headline.

In this article, you’ll learn 3 hacks on how to…


Even if you don’t know how to start.

how-to-write-a-product-blog-post

“According to a Microsoft report, our attention span has markedly decreased from 12 seconds in 2000 to 8.25 seconds in 2015. In fact, scientists reckon we now have shorter attention spans than a goldfish… which has an average attention span of 9 seconds.”

The human attention span is getting shorter. Myth or not, the reality is that we are bombarded with more and more information every day. That fact forces us to become pickier when deciding what to read and whatnot.

In fact, most of your visitors don’t read your blog posts. They’d rather just scroll and scan them to…


Target your audience

“Nobody cares how much you know until they know how much you care.” -Theodore Roosevelt

People don’t care how much you know or how great your product is until they know how much you care about them. And what better way to care for someone than understanding and empathizing with them?

To understand and empathize with someone you must know with whom you are communicating and what is their context. And if that doesn’t motivate you to improve your targeting and personalize your messaging, here’s an interesting statistic.

“94% of consumers have discontinued communications with a company because of irrelevant…


Times have changed… What has worked in the past might not work today, in 2019. In this article, we’ll uncover 3 marketing mistakes caused by outdated strategies that are draining your ad budget and costing you money.

Mistake 1: Missing out 96% of your potential consumers

“Approximately 96% of visitors that come to your website are not ready to buy — but they may be willing to provide contact information in exchange for valuable content.”

Marketo

The first time consumers land on your landing page chances are that they aren’t ready to buy and give you their payment card information in order to start a free trial or sign…

Iliyan Germanov

Inbound Growth Specialist | Leveraging modern buyers journey to increase lead generation and customer acquisition

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