I’m confused, I thought that your piece is mostly saying that we need to focus again on doing what…
Rebecca Searles

I would present Rooster Teeth as a great example. Built an audience on a machinima animated show using the game Halo starting in 2003. Cared for and fed that audience with other media (comic strip, annual live events, and this year a feature length film) and monetized that relationship before there was youtube and patreon.

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