I like to keep an eye on new companies in the tech space, and I ran across one tonight with the stated mission of “automating lunches”.

When a company sets its mission as “solving the problem of automating lunches” what they really mean is “our mission is to drum up a lot of press about the stupid fucking thing we’re building, ride the latest wave of convenience-as-a-service, get acquired, and realize a big exit”.

If that’s your mission, it’s fine. I’d just prefer people stop pretending like lunch is a problem that needs to be fucking solved.

For a long time, my main concern with a job was salary. My north star was “Will this company pay me 20% or more than what I’m currently making?” …


Tyler Moore

Marketer, fiction writer, friend to cats everywhere. http://www.tylermoore.website

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