…e click-through-rates and so on. Yet, many fail to mention the most important part of this process. Before building any marketing campaign, companies need to have a solid marketing foundation. This foundation should include strategic messaging, ideal customer profiles, and competitive positioning. It is only on this solid foundation that effective marketing campaigns can be built.
…Lego Bricks. We’re not saying that we’re trying to focus on productivity, that’s not the point, but our designers actually spent 50% less time thinking about pixels and 50% more time thinking about the experience and that’s exactly what we want.