It is essential to make every page easily discoverable and accessible to users, as it drives conversions and improves search engine rankings.
However, managing web page structure can be complex, and overlooking essential elements can lead to costly mistakes.
This comprehensive guide will explore the dos and don’ts of crafting an intuitive and efficient navigation layout.
#1- To create a clean and straightforward main navigation menu:
A cluttered navigation menu can overwhelm visitors and divert their attention.
Maintain simplicity by limiting the number of menu items and grouping related pages together.
#2- Make labels descriptive and concise:
When creating labels, it is crucial to balance descriptiveness and conciseness.
Generic labels do not communicate your services or products satisfactorily to the customers.
Descriptive labels enable quick understanding, while concise labels prevent information overload. Striving for this balance ensures that labels effectively serve their purpose.
#3- Optimising Navigation Placement for Improved User Experience and Conversions
To enhance user experience and boost conversions, it is essential to position your navigation in familiar places, such as horizontal navigation across the top or vertical navigation down the left side. This enables visitors to easily navigate your site, leading to a lower bounce rate and more pages viewed per visit.
#4- Don’t use more than seven items in your navigation menu:
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