Whether it is about design or fashion or music, a trend has initiators but not dominant creators. Trends take form, develop and become the trigger of next trend by virtue of collective movement. Many stories can be varied, thanks to colors and patterns in design trends that communicate emotionally with their user. Yet this can not be practiced with guidelines. Guidelines are not intended for this purpose in the first place. Guideline is formed to create a seamless experience within the ecosystem of the brand it belongs to.