The reintermediation of information which once looked as though it was going to be fully democratised by the progress of the open web is likely to make the mechanisms for funding journalism get worse before they get better. Looking at the prospects for mobile advertising and the aggressive growth targets Apple, Facebook, Google et al have to meet to satisfy Wall Street, it is fair to say that unless social platforms return a great deal more money back to the source, producing news for the most part is likely to become a non-profit pursuit not an engine of capitalism.
…s, and just start creating journalism and stories that work on the social web, is getting stronger. I can imagine we will see news companies totally abandoning production capacity, technology capacity and even advertising departments and delegating it all to third party platforms in an attempt to stay afloat.
The competition for attention is fierce. The ‘four horsemen of the apocalypse’, Google, Facebook, Apple and Amazon (five if you add in Microsoft), are engaged in a prolonged and torrid war over whose technologies, platforms and even ideologies will win. It is as fierce as newspaper rivalries in the 60s and network television in the 70s, but with much more at stake.