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Ilya Cherepanov
Ilya Cherepanov

Ilya Cherepanov

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From Nir Eyal: The Psychology of Building Addictive Products by Silvia Li Sam

The strongest triggers, Nir says, are when we feel “Bored, lonely, confused, fearful, lost or indecisive.”

From Nir Eyal: The Psychology of Building Addictive Products by Silvia Li Sam

…. It’s knowing how people feel, and what changes those feelings on a temporary and transient basis. Internal triggers work best when there’s a persistent, recurring negative emotion; the trigger gives brief relief from that emotion, creating an addiction.

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Nir Eyal: The Psychology of Building Addictive Products

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