Chris Wynder, Director of Marketing, OpenText – Medium

Chris Wynder, Director of Marketing, OpenText

Chris Wynder, Director of Marketing, OpenText

Did GenAI just have it’s Napster moment?

The fight between large corporate content owners and OpenAI over pay levels seems eerily similar to a 24 years ago.

3 min readJan 29, 2024

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Did GenAI just have it’s Napster moment?

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Chris Wynder, Director of Marketing, OpenText

Dear technology companies; be a positive influence

or How I personalized my marketing to create measurable interest

3 min readJan 8, 2024

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A dog laying on a couch

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Chris Wynder, Director of Marketing, OpenText

Define your customer’s hassle maps

Four simple steps to supercharge your Go To Market strategy

3 min readJan 4, 2024

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The Hassle map four step process

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Chris Wynder, Director of Marketing, OpenText

Can we finally admit that EMRs suck and are not right place for 21st century healthcare

The last decade of failure of legacy IT strategy will lead to adoption of AI to help create cost-effective patient experiences. This…

4 min readJan 3, 2024

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Can we finally admit that EMRs suck and are not right place for 21st century healthcare

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Chris Wynder, Director of Marketing, OpenText

Meet Marc your perfect customer

If you are B2B independent software vendor, the hardest thing you do is find customers.

2 min readNov 25, 2023

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Meet Marc your perfect customer

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Chris Wynder, Director of Marketing, OpenText

What does healthcare look like in five years?

A look back at enterprise Healthtech

2 min readNov 24, 2023

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Chris Wynder, Director of Marketing, OpenText

Part 2-Making patients a part of their care

4 min readAug 16, 2023

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Fitbit graph of Heart rate looking at time of health incident

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Chris Wynder, Director of Marketing, OpenText

Patient experience, Wellcare and Consumer health devices- Oh my!

Note: This was originally published in 2016.

3 min readAug 3, 2023

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Chris Wynder, Director of Marketing, OpenText

How do we define better patient care?

How do we truly achieve better patient care? Is it simply a matter of improving our medical practices and technologies, or is there a…

3 min readJul 18, 2023

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Chris Wynder, Director of Marketing, OpenText

Healthcare and technology

If you had one wish to change the world, what would you do?

3 min readJul 11, 2023

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Chris Wynder, Director of Marketing, OpenText

Chris Wynder, Director of Marketing, OpenText

I have turned laziness into a process automation consulting career. I need developers to make my life easier ;) so I write to help them help me

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