As a fast-growing communications agency, we usually have inquiries and are called in to bid for projects. It’s no shock to us when people call daily to ask for an explanation of our services or a quotation sometimes. But if we’re being honest, the number of questions or enquiries we’ve received in the past month has been quite overwhelming.

Overwhelming because, every time we get an email or a call, we can almost hear the sound of panic, urgency, and fear from the communicator. A lot of small and medium-sized companies were barely surviving before the pandemic and now? …


I’m currently writing this from Lagos, Nigeria. We have two clients in the sports industry and one in the health industry so believe me when I tell you that I’ve read more than 15 articles in the past 24 hours on the growing pandemic and it’s taking the coffee on my table to help me stay so calm.

Medical staff in protective clothes carry a suspected coronavirus patient in Wuhan, China, on Jan. 30 (Getty Images)

However, I do understand that coronavirus in Nigeria is nothing compared to Italy, UK and China. If my predictions are right, by the end of today we would probably be coronavirus free in Nigeria as most people have tested negative to the…


It’s crazy that as a communications strategist I still cringe at the thought of “special days”. That’s what I call them, Valentine’s day, Thanksgiving day, Christmas day, you name it! And no! I’m not the grinch that stole Christmas, I’m just disappointed in the marketing brouhaha that happens on such days.

International Women’s Day, 2020: [IWD.com]

So, let me further explain myself using International Women’s day as a case study. The IWD is the last significant day leveraged by content marketers globally and the feedback from women on these campaign concepts and creatives were very disappointing. I can not count the number of spanners, footballs…


The world is changing, so are the businesses! The ever increasing competition in the business world makes it necessary for every business to connect to their audience in the most effective and efficient way. This is important not only for the survival in the market but also to run your business successfully.

One of the most popular apps among teenagers at the moment is a short-form video platform called TikTok.

TikTok is a social platform where users share videos covering a wide range of categories, from lip syncing to comedic skits to viral challenges. But even if you’ve never heard…


One of the things we’ve decided to do as an agency this year is to be more technology reliant in our processes. In our 3 years, we’ve definitely tried our hands at various offerings from tech, It’s hard to stay in the communications industry and not be informed and absorbed by technology.

Trello [Credit: @Google]

It’s a new year and we want to do something different. We want to use technology to advance our internal processes.

I’ve had a Trello account for quite some time but I’m going to be honest with you, I wasn’t really using it to its full potential until…


Email marketing is a strategy that uses email to send valuable information and valuable resources to your audience.

The reason why email marketing is so popular and effective is that it’s inexpensive. You just need to design, write sweet copy, describe your offer — et voilà, you’re ready to start. You can even make your life easier and use ready-made templates.

How to start with your first campaign

The first thing you need to decide on is how to send your emails. Probably the best way to do that is to choose an ESP (email service provider), pay a monthly fee and have access to their software.


Branding is a marketing practice in which a company creates a name, symbol, icon or design that is easily identifiable as owned by the company.

This process helps to identify and distinguish the company, product or services from others. Here, we have highlighted the top 6 elements you should consider when branding or rebranding.

TARGET AUDIENCE
Unlike B2C where the target audience or market for your brand is the person who is most likely to buy your product. …


As a marketing executive or a small business owner, your ultimate goal is Business growth which can happen in many directions. It takes a considerable effort to build and grow a business; growing your business online is one of the cost effective way of doing this.

However, when you grow your business online, you need to have different strategies than what you practice in offline marketing. …


Is a bad design plaguing you? At some point, you’re going to need to step up your game!

Bad design can have negative impacts on your brand. It can cause you to lose revenue!

Consider some of the following:
• Is your logo outdated?
• Is your website hard to navigate?
• Is your existing branding disjointed?
• Are your colour choices outdated & tacky?
• Are your images poor quality jpegs?

If some of these bad design factors apply to you, what might it be saying about your business?

As the saying goes, you never get a second chance…


Content is a general term used to describe any kind of textual, graphic, video, or interactive element on any digital platform. Consistent content helps to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why is content so important?

  1. Content Educates Your Audience
    Education is the first step a potential customer takes when deciding whether a product or service is right for them. Before they can make a choice, they need to fully understand the options available to them. …

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