There’s no use in investing time and money to build a beautiful website if your customers can’t find it. But how can you make your site stand out in the ocean of content on the Internet?
Search engine optimization (SEO) is how you help customers find your site when they search on Google, Bing, and Yahoo. By building your site the right way and optimizing your keywords, you’ll drive more traffic to your page and generate more sales.
But while every business wants to earn a spot at the top of the search results, not much is definitively known about how to successfully do it. Businesses spend hundreds of thousands of Naira to build websites and pay heavily for SEO strategists to come in and improve their site’s ranking, and they don’t even realize that much of what is done comes down to guesswork and trial and error because these search engines can be very protective with their different algorithms.
In this case, my advice will follow what all SEO strategists have universally deemed as relevant to improving your site’s overall rankings. Even the folks at Google have confirmed these three easy ways to improve SEO for your business website.
Start with Quality Content
The main mission of search engines is to help people find answers to their questions. So your best strategy to get lots of traffic is to create compelling content — articles, videos and photos — that provides quality information to your readers. Make sure to update your content frequently so it stays relevant.
A good content strategy will also position you as a thought leader in your field.
Tweak it with Keywords
Think about the words your clients are likely to use when looking for your products or services on the web. If you’re selling appliances, for example, are your customers more likely to use a formal word like refrigerator or a slang word like fridge?
Make a list of 20 to 50 keywords, then go on Google AdWords. Once you have created an account if you haven’t already done so, you can validate that the keywords you chose are frequently used in online searches.
You can also use a Google AdWords product called Keyword Tool to find more keywords to build your list.
Use Good Titles and URLs
URLs and Title tags provide information that helps describe your page and website to search engines and visitors so keeping this information relevant and accurate is one of the first major steps to making your website search engine friendly.
URLs should be descriptive, yet brief. Visitors should be able to get an idea of what kind of information will be on the page just by looking at its URL. If the page is at the end of several levels of sections of your website the URL should also reflect this. For larger companies, it may seem easier to have a series of numbers and letters define each page but that does nothing for visitors or search engines, the two most important entities your company is serving.
In conclusion, diving into search engine optimization can seem daunting and leave you feeling overwhelmed, but by taking small steps and changing a few keywords here and there can make this task a much more manageable one. However, if you are still confused, you can just reach out to us at image boosters and we will give you and your brand the deserved search marketing value at an affordable rate.