Content is a general term used to describe any kind of textual, graphic, video, or interactive element on any digital platform. Consistent content helps to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Why is content so important?
- Content Educates Your Audience
Education is the first step a potential customer takes when deciding whether a product or service is right for them. Before they can make a choice, they need to fully understand the options available to them. This means you need to have content content that properly educates audience members on what you can provide.
- Content Fuels SEO
Search engines are a go-to resource just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to have strong content.
3. Content Drives Social Media Strategies
Your social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with your customer base, social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website/business.
However, this is all fueled by strong content creation. How to find content:
(1) Hashtags (industry related):
Most of you know what a hashtag is by now. For those who are just starting out, here’s a brief outline of what they are, and how they started.
What are hashtags?
Hashtags are a word, or group of words after the # sign (like #hashtag, #buylocal, #marketing or anything else). If you’re more technically inclined, you might know them as a metadata tag. For marketers — you’ll know them as a way to engage your brand with your market.
You can check hashtags that are related to your business and get contents that your audience can leverage on after you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag. Things to keep in mind: When people with private profiles tag posts, they won’t appear publicly on hashtag pages. Numbers are allowed in hashtags.
This has to do with social media trends like sco pa Tu mana and many other trendings on social media platforms most especially on Twitter
(3) Real-time trending topics:
For example, xenophobia is a trending topic so like topic trending generally politics, religion and many more
(4) Content inspirational apps (Pinterest, blogs):
You can get contents from some apps after checking for related content, on medium and some other apps.
(5) Industry Newsletters:
You can get content from newsletters like when you read newsletters that are related to your business it can help you generate content.
(6) Follow competitors or senior players in the industry:
You can get content from these senior players and you can help boost content that you audience can leverage on your content is the foundation of your digital marketing strategy. Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into paying customers. When you create great pieces of content, however, you’ll be more successful in your other digital marketing efforts.
(1) It educates your audience to make smarter purchasing decisions.
(2) You can fuel content with SEO, helping you attract more leads through search engines.
(3) Content can be shared to enhance your social media strategy.
(4) With great content, you can encourage other sites to link to your website.