Email marketing is a strategy that uses email to send valuable information and valuable resources to your audience.
The reason why email marketing is so popular and effective is that it’s inexpensive. You just need to design, write sweet copy, describe your offer — et voilà, you’re ready to start. You can even make your life easier and use ready-made templates.
How to start with your first campaign
The first thing you need to decide on is how to send your emails. Probably the best way to do that is to choose an ESP (email service provider), pay a monthly fee and have access to their software.
A good ESP hosts email marketing on their servers and gives you the opportunity to code an email template, send multiple campaigns and monitor their results and even personalize them. There are plenty of email service providers, but among the most known are AWeber, Mailchimp, Sendinblue, sendx etc.
Here are the five most important things to note if you want to start your email marketing campaign:
1. Build your email list
Don’t buy it, don’t copy it, build it. It’s quite easy in online business as almost every time your customer buys something from you, they give you their email so you can send their order details. But if you don’t gather your customers’ emails, start doing it.
2. Choose the right software
I do recommend choosing an email platform as thanks to that you’ll be able to send your campaigns really quickly. Is it GetResponse, MailChimp or Campaign Monitor, they will help you to build your email from scratch: add contacts, choose the right template and send it!
3. Establish goals
Why do you want to start an email campaign? What do you want your recipients to do when they get your email? How do you want to measure your KPIs?
It’s worth spending some time thinking about what you want to achieve with your email campaign. Maybe you want them to buy more — then you can send them promo codes or information about sales. You can also educate them about your product or keep them engaged.
4. Decide campaign type
Once you have your goals, choose the type of campaign you want to send. Will it be a regular newsletter? A marketing offer, an event invitation, a survey? You choose.
5. Monitor the results
All good email platforms give you the ability to check how successful your campaign was. What was the open rate, click through rate, bounce rate and unsubscribe rate. It will give you an overview of how your audience likes your email and will let you test other templates and offers.
If you stick to all above advice, I can assure you that your email marketing efforts will bring you great results.