6 Trade Show Display Elements to Consider When Choosing Your Lighting

The lighting of your trade show display is an important element in getting people’s attention. From creating admiration for your products to highlighting your messaging to setting the mood for your display, the best lighting creates a memorable experience for attendees. That is why, when choosing your lighting, you need to make sure that it will work with your overall design and display goals. Here are 6 elements of your trade show display that should guide your lighting choices.


Your brand is important, because it helps people to know who you are as a company. With the right branding, you tell people what is important to you as a company and what they can expect when they do business with you. This is why it is important that you choose lighting for your trade show display that fits with your brand. For instance, if your brand is fun and spontaneous, brightly colored lights might be appropriate, while more reserved lighting might work better for a long-revered business. The key is to create a mood in your booth that people immediately connect with your brand.


Trade show displays are a smart place to portray your newest products. For instance, a mobile phone company might use their display to feature their newest model. A fashion designer might use the trade show display to feature the season’s new clothing line. Lighting can be a way to draw booth visitors’ attention to these products. As a result, when creating the lighting for your custom exhibits, think about whether there are any products you want to highlight. If there are, you may need to select specialized lighting (such as spotlights or arm lights) that can accentuate your item and draw visitors’ eyes to them.

Electrical Resources

Before you finalize the lighting for your trade show display, you should also make sure that you will have the electrical resources necessary to support all of your lighting. This includes making sure that your display space will have the cords, wiring, and outlets you need for your lights. Some trade shows require you to inform them of any specialized needs before the show. If this is the case with your show, make sure to let the organizers know about your electrical needs well in advance.

Trade Show Regulations

In addition to making sure that your exhibit space can support your lighting needs, you should also make sure that your lighting falls within the guidelines your trade show has set for lights. For example, some shows limit the amount of wattage that display lights can produce in order to reduce fire hazards. Some shows also have grounding requirements or other rules that will govern how you light your display.

You should be able to find out what the lighting regulations are for the show you are attending by checking with the show’s organizers. Learning about these limits beforehand can save you from creating a beautiful display that you cannot properly bring to life. A properly lit display will also look far more appealing and professional than a display that is missing its lighting because its owners failed to comply with the trade show’s requirements.


When planning the lighting that you will use in your trade show display, you should always take safety into consideration. For instance, halogen lights, which can serve as a bright and affordable light source, have bulbs that tend to burn hot. If they are placed too close to where visitors will be standing and walking, you risk one of your visitors bumping the light and getting burned. For this reason, you may want to consider using LED lighting near booth traffic and save the halogen lights for areas that are set well apart from visitors.

Another important aspect to planning your trade show display lighting is making sure that any wiring is safely secured and out of the way. Wiring left out on the floor presents a tripping hazard. Loose wiring also looks sloppy and tarnishes the polished look of your trade show display. Instead, use the design of your booth to create spaces under the floor, or behind tables, where you can tuck your wiring safely out of the way.

Consider your display goals.

Part of the process of designing your trade show display should include clarifying your goals for the display. Once you know what your goals are, you can create an exhibit that focuses on meeting those goals. While the design itself will mesh with your goals, your lighting should also reflect your purposes for the display.

For example, if you wish to create private spaces for sales meetings, you may want to include lamps. These will give your space a cozier feel. If you want to create an unforgettable display, you might choose to use theatrical lights or multi-colored lights for a completely unique feel. With the right lighting, you can encourage visitors to perceive and interact with your booth in the ways that best support your goals.

Incorporating lighting into your trade show display is an effective way to bring your exhibit to life. When used properly, lighting can highlight the most important parts of your display and make it more noticeable to trade show attendees. By considering your brand, products, electrical resources, trade show regulations, safety, and display goals, you can more easily select the lighting that will work best in your display.